McLuhan was one of a number of figures which 
would include for me, Allen Ginsberg, Norman O. 
Brown, later on and Leslie Fiedler, and so on—
figures who had kind of a general view of culture 
and who I consider sort of the foundation stones 
of my work.

Now, it’s just shocking to me that we’ve had a 
period over the last 20 years where a bunch of 
French theorists who know nothing about media 
have been the dominant god figures of the Ivy 
League and all other kinds of chic campuses 
across the country. It just amazes me because 
none of the French theorists, none of the experts